5 Smart Ways to Drive organic Traffic on your Website 2018
Improving organic traffic can sometimes be
challenging, but if you apply thecorrect
SEO strategies, the hard work will eventually pay off.
Search engine traffic is great because it’s relevant and targeted.
If you want to learn how to increase
organic traffic, these are the most important things to apply right now:
1.
Identify your website’s bad & good links
2.
Remove and disavow bad backlinks
3.
Blog about your user’s questions and
problems
4.
Be a contributor on reputable sites in your
industry
5.
Do keywords research and create a keyword
database
6.
Optimize your meta data and content
7.
Create quality content on a regular basis
8.
Create a powerful internal linking system
9.
Encourage readers to link1 to your
website
10.Monitor
your SEO progress and the incoming links
Here are a few tips and tricks we recommend
to increase organic traffic to your website:
1. Perform Keyword Research: Before getting started, you
need to make sure you know your personas and topics you want to rank for. It’s
best to start with a list of about 5-10 topics that fit your niche, then use
those topics to later come up with specific keywords.
Keyword
Research Tools:
·
Google
Keyword Planner. Google Keyword Planner is the best place to begin keyword
research. ...
·
KWFinder.
...
·
Moz's
Keyword Explorer. ...
·
Keyword
Tool. ...
·
SEMrush.
Drive organic
Traffic on your website2018 Perform Keyword ResearchImage-
EXAMPLE: If you’re a marketing
agency, your list may include topics such as “marketing agency”, “SEO”, “email
marketing”, “social media”, and “online marketing”. Once you have
your list, you should begin thinking of phrases your audience will be searching
for. Hubspot provides a Keyword tool that lets you sort
through your keyword list based on criteria such as visits, rank, and
difficulty, so you can quickly cut through the clutter. Keep your eye toward
targeting keywords with high search volume and low competition.
2. Optimize your website: Once you’ve
established your list of keywords you plan to target, you’re ready to begin
optimizing your website. Be sure to put your content is in a language that
search engines and your target audience can understand.
Drive organic Traffic on your website2018 Optimize your website Image
Use
your list of keywords on your homepage, header tags, meta-description and in
the URL of pages throughout your website. Be sure to avoid “keyword-stuffing”
while keeping your website organized and easy to navigate.
3. Use long tail keywords: Short, key-phases
such as “marketing agency” have become too broad and competitive as the market
grows. Instead, you should focus on long-tail key phrases that are
tailored to your product or service. For example, you could try something
more specific such as “marketing agency in Seattle Washington” or “inbound
marketing agency in Los Angeles”. Studies show long-tail key phrases are
driving results due to greater relevancy and less competition.
Drive organic
Traffic on your website2018, Use long tail keywords Image
4. Blog often: Use a blog to attract and teach your visitors. A
blog is a great opportunity to become a thought leader in your industry. Search
engines love frequently updated websites - so make sure you keep on a blogging
schedule and post regularly! More importantly, users love it too. A site that’s
consistently updated will tell your audience you’re serious about providing
good content, which gives them a reason to invest their time on your site and
continue coming back.
Guest blogging purely for inbound links is a flawed strategy
because the value of those links are going down. However, guest blogging for
traffic is still an incredibly viable strategy. While that inbound link
you get at the end of a guest post doesn’t have as much SEO value as it used
to, it still has the value of exposing your content to a new audience.
Drive organic
Traffic on your website2018 Blog often Image
5.
Create Quality Content: Write for your
personas, not search engines. As mentioned earlier, search engines love
frequently updated content however, pumping out keyword-stuffed articles won’t
get you very far. By providing quality educational content that resonates with
your audience, you’ll naturally improve your SEO. Your site should provide
users with content they are looking for while using keywords they are
searching on Google. Use keywords to get your articles found, but remember to
always provide quality over quantity.
Drive organic
Traffic on your website2018 Create Quality Content Image
6. Get social: Social recommendation
has quickly become one of the best ways to promote your content and attract
visitors to your website. Google understands the importance of social presence
and is taking social media as a great signal to rank content. Make sure you are
providing social sharing links on your blog posts and are frequently updating
your social accounts with new, relevant information to attract visitors.
Drive organic
Traffic on your website 2018 Get social Image
7. Partake in ethical link
building: Once you’ve built up
a decent catalog of information on your site, you can begin adding links in
your blog posts, guiding visitors to more relevant content. This will help keep
visitors on your website for longer, which helps boost your search ranking. Generally
stick to 3-5 internal links in your posts - too many and it will begin to look
like spam.
Drive organic
Traffic on your website2018 Partake in ethical link building Image
8. Play by the rules: You won’t get ahead
by trying to take shortcuts. Unfortunately, many SEOs try to use unethical
practices, also know as black hat SEO, to try to trick search engines into giving
them a higher ranking. Anything promising quick results will most likely result
in penalty, or worse, your site will be removed from Google’s index altogether.
Increasing
organic traffic is a timely process but by following a few of these simple
rules you will be greatly rewarded by search engines. What else would you add
to our list? Let us know in the comments section!
Drive organic
Traffic on your website2018 Play by the rules Image
Encourage readers to
link to your website: As I said at the beginning of the article, more naturally
earned backlinks, will help you get more organic traffic and improve SEO. You
can suggest your readers to link back to your website by having a small widget
at the bottom of your posts. Just as you have the social media sharing links,
an embedded linking widget will increase the chances to get more backlinks.
However, don’t directly ask anyone to link to your website. The goal is to make
it easy for others to link to your website, and not force them to do so.
Drive
organic Traffic on your website2018 Encourage
readers to link to your website Image
10. Monitor your SEO
progress and the incoming links: Organic traffic
acquisition and SEO is a never ending process. No matter how much traffic you
have now and how well you are doing with search engine optimization, you should
never neglect and ignore the SEO progress.
Always monitor how the organic traffic is
evolving from week to week and analyze what has worked best and what didn’t.
With time, your website will attract backlinks, and all of them have to be
analyzed. Every month, do a new analysis of the new links and see if the ones
you received lately are good or bad for SEO.
With the Monitor Backlinks SEO tool, you can automate
the reporting process and ease things up for you. Every week you’ll get SEO
progress reports automatically. More importantly, when your site earns or loses
links, you’ll be informed.
These are the most important things to do to
increase your website’s organic traffic. What’s working best for you? Let me
know in the comments section below.
Drive
organic Traffic on your website2018 Monitor
your SEO progress and the incoming links Image
Thanks,